This is not your grandma's nightgown, fam. The cozy sleepwear meant for midnight dreams has been rebranded as the ultimate summer dress. Brands like Reformation and Damson Madder are dropping nightgown-inspired styles that are fr fr cute enough to rock anywhere. Seriously, the Holly Sleep Dress with its 1950s vibe? It's a whole mood.
On TikTok, the hashtag #nightgown is blowing up, with a 200% increase in videos over the past year. Influencers, like Bridget Brown, are vibing hard, unboxing vintage nightgowns that scream style. "This is sexy for an Edwardian nightgown, let me tell you," she said, and no cap, you can feel her excitement through the screen.
This isn’t just a new trend; it has roots that go way back. In the 18th century, Marie Antoinette rocked a chemise dress in a painting by Elizabeth Louise Vigée Le Brun, but it was deemed too scandalous for public display. Fast forward to the '90s, and fashion designers like John Galliano and Stella McCartney were serving up nightgowns on the runway, blending romance and rebellion in a way that's highkey iconic.
Fast forward to today, and nightgowns are making waves not just as lingerie but as bona fide daywear. Fashion critic Rachel Tashjian has even been spotted wearing a vintage cotton nightgown while walking her dog in New York. "It feels good, physically," she said, explaining how comfy yet stylish these pieces can be.
And it’s not just the ladies who are embracing this cozy vibe. At Milan’s Men’s Fashion Week, brands like Dolce & Gabbana have rolled out loungewear and pajama-inspired sets that are reshaping the men’s fashion scene. It’s all about comfort meeting style, and it's creating a whole new aesthetic.
Comfort fashion is here to stay, partly thanks to the pandemic vibes that had us all living in sweats. As we emerged from lockdown, the desire to stay chill without sacrificing style led to a surge in popularity for items that feel as good as they look. As brands like Salter House keep launching new designs, nightgowns are becoming the go-to for effortless styling. Imagine pairing a floaty nightdress with a cute cardigan and some platform Mary Janes - it's giving total main character energy.
Rachel Tashjian notes that this modern take on nightgowns is about reclaiming femininity, recontextualizing traditional styles that were once considered old-fashioned. With designers pushing the envelope, like Prada transforming matronly nightgowns into runway-ready looks, it’s clear this trend is about taking these comfy classics and flipping them into something fresh and fabulous.
Whether you're headed to a brunch or just chilling with friends, the nightgown is lowkey the perfect fit. It's got that comfy vibe while making you look effortlessly chic. So next time you think about what to wear, remember: your nightgown could just be your new favorite outfit!
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