Black Friday 2018: all the best UK deals and offers

5 min read

The countdown is on to Britain’s biggest shopping event – Black Friday – and with many high street retailers struggling, shoppers can expect to bag some good bargains.

This year Black Friday falls on 23 November and will be followed three days later by Cyber Monday, probably the busiest day of the year for online shopping.

Black Friday originated in the US, where stores mark the start of the festive shopping season after the Thanksgiving public holiday with big price cuts and promotions.

Some UK retailers have jumped the gun and released their deals early, including Amazon, which is billing this year’s wave of promotions as its “biggest-ever Black Friday sale”. It has tens of thousands of “lightning deals” that offer bargains in limited quantities.

Other retailers with sales already under way include Argos, Carphone Warehouse and Currys PC World.

Much of the shopping will be done online again, with shoppers preferring to bargain hunt on their phones or laptops at home, rather than queuing up outside shops in the early hours. However, some offers can only be had in stores, for example, at Morrisons.

It is the first big test for retailers during the peak trading season. Zoe Mills, a retail analyst at the consultancy GlobalData, said that even though there had been “prolific discounting” already this year, Britons were expected to spend £10.4bn during the Black Friday sales, which is 3.1% more than in 2017.

Electronic and technology goods tend to sell best on Black Friday, so for electricals retailers, Black Friday is the new Christmas and has replaced the Boxing Day sales. Retailers return to full price in early December before starting their festive promotions just prior to Christmas (this is known as “twin peaks”).

Here is the Observer’s handy guide to how to snap up a bargain and stay out of the red.

Consumer experts advise shopping around (you can use comparison websites such as idealo or Amazon price tracker Camelcamelcamel) and checking retailers’ returns policies before buying.

Here’s what the retailers are offering – we’ll update it as new deals come in.

Amazon UK

Where? Go to Amazon’s Black Friday page.

What? There will be “deals of the day” and “lightning deals” – products that are discounted for a short period of time.

The biggest reductions include a 55in Philips 4K Ultra HD TV for £1,199 – a £300 discount – and more than £100 off DeLonghi coffee machines.


What’s happening? The sale started early.

Where? Find out more here.

What? Promotions include a Lenovo 15.6in laptop reduced by £30 to £269 and a Toshiba smart 4K ultra-HD TV discounted by £90 to £279.


What’s happening? Argos launched its discounts on Friday 16 November.

Where? The Argos Black Friday website is here.

What? Deals include 30% off Hive smart cameras at £129 and a Fitbit Blaze smart watch for £109.

There are discounts on toys, homewares and electricals, including games consoles, smart home products and video games.


What’s happening? The online fashion retailer kicks off its sale on 23 November.

Where? Find out more here.

What? Asos promises big discounts on coats, jeans, shoes and more.

Carphone Warehouse

What’s happening? The “Black Tag” event is already under way at Carphone Warehouse, which kicked off its sale on 9 November and added more discounts on 16 November. The event runs until 4 December.

Where? You can shop online here.

What? Pay monthly deals include a £200 saving on a Samsung Galaxy S9. which comes at a monthly cost of £26.99, and £100 off an iPhone 7, which comes in at £25.99 a month – both without upfront fees. Pay-as-you-go deals include a Nokia 6 for £159, £60 off.

Samsung Galaxy S9
 Samsung Galaxy S9: on sale at Carphone Warehouse. Photograph: Samuel Gibbs for the Guardian

Currys PC World

Where? “Why Wait?” deals can be found here.

What? Deals include a Sony Bravia 55in smart 4K Ultra HDR OLED TV for £1,899, a £400 saving; £500 off a 55in LG 4K ultra-HD TV at £1,299; £200 off HP laptops; an LG American-style fridge-freezer for £899, £400 off; and a Hotpoint 8kg 1400 spin washing machine for £239, a £110 discount.


What’s happening? Black Friday started early at the bike and car parts retailer, and runs for a month and a day until 2 December, online and in store. New offers will be released on 20 and 23 November.

Where? Customers can find out more here.

What? Deals include discounts on bikes from the adult Carrera and Pendleton ranges; more than half price off some tool and socket sets; and 20% off all kids’ bikes and some scooters.

John Lewis

What’s happening? Because of its “never knowingly undersold” promise, John Lewis will be price-matching some competitors again throughout the Black Friday sale period.

Where? Customers can find out more here.

Marks & Spencer

What’s happening? M&S will not be participating in Black Friday again this year but will be releasing details on any promotions before Christmas later.


What’s happening? Morrisons kicked off its sale early, on 14 November.

Where? Customers can find out more here.

What? Similar to previous years, customers are being offered big discounts on a range of products, including a magnum of Prosecco for £10 and good deals on boozy advent calendars. Most of the deals are time limited – “when it’s gone it’s gone”.

Natural History Museum

What’s happening? The Natural History Museum shop has a different offer every day between 22 and 27 November.

Where? Online deals can be found here.

What? Deals include a Shackleton Signature jumper reduced by half to £62.50 and 50% off some toys.


What’s happening? The online marketplace is launching its sale five days early, with a series of “One Day Wonders” starting on 18 November at 10am with discounts of up to 30%. The actual Black Friday sale runs from 23 November until 26 November, with savings of up to 50% on thousands of products.

Where? On the website.

What? Deals include 30% off handmade zodiac necklaces and family advent calendars.


What’s happening? Superdrug kicked off its sale early for its loyalty card holders in store and online. Deals are generally up for grabs until 27 November, or until stocks last.

Where? Online promotions can be seen here.

What? Deals include a Philips Sonicare ProClean toothbrush reduced to £59.99 from £179.99; and savings on fragrances, only in stores from 21-27 November.

Ted Baker

What’s happening? Ted Baker’s technology partner, Proporta, will be offering up to 60% off on its website.

Where? The Black Friday sale runs on 21-25 November here, followed by a Cyber Week sale from 26 November until 3 December here.

What? Deals include Ted Baker folio cases for iPhone X/XS, reduced to £23.97 from £39.95.

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